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The PROOF 90-day execution system

90 Days. 3 Goals. A System That Keeps You Moving.

Turn your biggest goals into a practical execution plan with daily targets, minimum actions for difficult days, and weekly reviews.

Build my plan free

Takes a few minutes. Pay ₹99 once, only if you want the spreadsheet.

  • See your full plan before paying
  • No subscription
  • Track in Google Sheets or Excel
Example of a personalised PROOF spreadsheet
OutcomeDaily avg.MinimumThis week
Walk 450 km5 km3 km
88%
Read 12 books25 pages5 pages
71%
Save ₹45,000₹500₹100
100%
Example data, for illustration only.

Example plan. Yours is built from your own goals.

The real problem

You Don't Have a Goal Problem. You Have an Execution Problem.

Most people already know what they want. Where things break down is turning that into something they can do today, and still do on a bad day.

  1. 01

    Too many goals, not enough focus

    Fitness, savings, a side project, reading, a new skill. When everything is a priority, each goal gets a few scattered hours and none of them move.

  2. 02

    No clear action for today

    “Get fit” doesn't tell you what to do this morning. Without a daily number, you decide from scratch every day, and that's when days slip by.

  3. 03

    One bad day breaks the chain

    You miss a day, then two. The plan only had a “perfect day” setting, so a tired Tuesday turns into a lost month.

The framework

Five principles. One plan you can follow.

PROOF is a simple structure for turning big goals into steady, measurable progress.

  1. P: Pick Only Three Outcomes

    Choose three results for the next 90 days and park everything else. Fewer goals means each one gets real time and attention.

  2. R: Reverse Engineer

    Start from the finish line. Split each outcome into monthly milestones, weekly targets and a daily average pace.

  3. O: Operate at Your Minimum

    Every goal gets a target action and a minimum action. On hard days you do the minimum, so you keep moving instead of stopping.

  4. O: Omit the Leaks

    Name what drains your time, energy, focus, money and sleep, so you can plan around it instead of being surprised by it.

  5. F: Feedback Every Seven Days

    Once a week, compare actual against plan. Note what worked, what didn't, and change one thing for the next week.

  6. Together: fewer goals, a clear number for today, a fallback for bad days, and a weekly check to correct course.

Example plan

Goal: Walk 450 km in 90 days

Here's how PROOF turns one big number into something you can act on today.

Total target
450 km
over 90 days
Daily average
5 km
a pace, not a quota
Weekly average
35 km
what the review checks
Minimum action
3 km
on difficult days

Averages are not daily quotas. 5 km is the pace that gets you to 450 km. Some days you’ll walk 8, some days 3. What matters is that the weekly total stays close to 35 km, and that even your worst day still gets the 3 km minimum.

Target vs minimum: one example week

Example week tracking walking distance against a 5 km daily average and a 3 km minimum
DayWalkedResult
Mon5.2 kmTarget
Tue3.1 kmMinimum
Wed6 kmTarget
Thu0 kmMissed
Fri3 kmMinimum
Sat8.4 kmTarget
Sun5 kmTarget
Week30.7 of 35 km

One missed day and two minimum days, and the week still covered 30.7 km. The weekly review shows a 4.3 km gap to make up gradually over the coming weeks, not a failure.

Inside your spreadsheet

Five tabs that run your next 90 days

This is what you download: one workbook built from your answers, ready for Google Sheets or Excel. The example below follows one goal through its first week.

PROOF-90-day-plan.xlsx

Progress on all three outcomes at a glance. It fills itself in from your daily log.

Example Dashboard tab
OutcomeFinal targetCurrentCompletionTarget daysMinimum daysMissed
Walk 450 km450 km30.7 km7%421
Read 12 books12 books1 book8%520
Save ₹45,000₹45,000₹3,5008%610
Example data. Yellow cells are where you type; everything else is calculated for you.

What you get

Everything you need to run the next 90 days

A complete, personalised plan you can start today. PROOF gives you structure. The walking, reading and saving is still up to you.

  • Three personalised outcome plans

    One plan per outcome, built from your own goals, units and starting point.

  • Reverse-engineered targets

    Your total target broken into monthly milestones and an average pace.

  • Daily and weekly milestones

    A daily average and a weekly total for each outcome, so you always know where you stand.

  • Target and minimum actions

    What a good day looks like, and the smallest step that still counts on a bad one.

  • Weekly feedback template

    A short review for every 7 days: progress, what worked, what didn't, what to change.

  • Personalised spreadsheet

    All of it in one spreadsheet you open in Google Sheets or Excel and keep for good.

How it works

From goals to a working plan in four steps

  1. 1

    Choose your three outcomes

    Name each goal, your starting point, your target and how you'll measure it.

  2. 2

    Build your execution plan

    Set target and minimum actions and note your constraints. See the whole plan, free.

  3. 3

    Unlock it for ₹99

    One payment, no account and no subscription.

  4. 4

    Track your progress in Google Sheets

    Open your spreadsheet, log each day and review every seven days.

Pricing

Free to plan. Pay once for the spreadsheet.

Your Personalized 90-Day PROOF Plan

₹99— One-Time Payment

No recurring subscription and no auto-renewal. You pay once and keep your plan and spreadsheet.

  • Three personalised outcome plans
  • Daily averages, weekly targets and monthly milestones
  • Target and minimum action for every outcome
  • Weekly feedback template
  • Your personalised spreadsheet to keep
Build my plan free

Building and previewing your plan is free. You pay only to download the spreadsheet.

FAQ

Questions, answered

What is PROOF?

PROOF is a 90-day goal execution system. You pick three outcomes, and it turns them into daily averages, weekly targets, minimum actions and a weekly review, all in a personalised spreadsheet.

Why only three outcomes?

Time and attention are limited. With three goals, each one gets enough of both to make visible progress in 90 days. More goals usually means slower progress on all of them.

What happens when I miss a target?

Nothing breaks. Daily numbers are averages, not quotas. On a hard day, do your minimum action. If you miss a day completely, log it and carry on. Your weekly review shows the gap so you can close it gradually.

Can I customize my goals?

Yes. You choose the outcomes, units, starting point, target, target action and minimum action. After that the spreadsheet is yours, so you can edit anything in it.

Do I need to install an app?

No. You build your plan in your browser and track it in a spreadsheet. Google Sheets is free and works on your phone and computer. Excel works too.

How will I receive my spreadsheet?

Right after payment, your spreadsheet is created from the plan you built and downloaded to your device. Open it in Google Sheets (upload it to Google Drive) or in Excel. There are no accounts and we don't keep a copy of your plan, so save the file somewhere safe.

Is the payment recurring?

No. It's a one-time payment of ₹99. There is no subscription and nothing renews.